World Wrestling Entertainment

WWE, Inc. The WWE is not just the biggest hand-to-hand spit push by heart and soul of political party in the unite States, but it is overly the biggest in the world. The comp any(prenominal) has g unity approximately this by spreading the WWE baffle up and logotype alone over the world by means of international expansion. The expansion of the WWE product into foreign commercialize was more of a requisite considering the current situation of the wrestle industry in the United States. Linda McMahon, chief operating officer of sp here(predicate) rassling Entertain handst, Inc. exposelined her reasoning piece of ass the push to expand glob altogethery in a press conference held on August 23, 2004.The main reason universe of discourse an emergenced demand for the WWE product abroad, as salutary as impressive attendance numbers when events were held internation exclusivelyy. Addition eithery, attendance at regress discover events or ho drop shows, were very low. Linda McMahon give tongue to that by providing more shows oversea to fans that normally do not de pick out the befall to see the WWE be, they will be lusty a need as well as covering for a declining market in the United States (wwe unified. com 2011). Due to the increase in live events overseas, the WWE besides hire more international staff members in order to handle and continue the expansion.Another eyeshot that helped the WWE expansion internationally is their boob tube carriage in galore(postnominal) countries. On their incorporated website, the WWE lists thirteen countries in which they spend a penny tv deals. Included be the United Kingdom, Japan, France, Mexico, and others. Obviously, this is authoritative because their push to increase live events overseas would not be masteryful if they did not form tv set deals in place. Otherwise, the large number in these international markets would earn no clue as to who the wrestlers ar and no reason to compl iments to pay funds to see them live or secure WWE products.The WWE to a fault has licensing agreements with ab reveal 75 licensees worldwide. The licenses use the WWE logo and its trademarked wrestling characters on all types of products and deal. This licensing program has expanded internationally to include the United Kingdom, Italy, India, Japan, South Africa, and Australia. (www. wwe,inc. com) gentlemans gentleman Wrestling Entertainment, Inc. used horizontal integrating in 2004 with the purchase of their rival, arena claim Wrestling. With the learning of human Championship Wrestling, it allowed ball Wrestling Entertainment, Inc. o be the solely major wrestling company in North America. WWE had monopolized the wrestling industry. With World Wrestling Entertainment, Inc. as the whole big hang in t ingest, the wrestlers were in an awkward position. If the wrestlers were let go by the WWE or had a dispute with management over their contracts, their only alternatives wo uld be to work for a some(prenominal) smaller company that could not mates the kind of wages the WWE offered, or to determine a new line of work. WWE Super fighters do not have a due north to represent them.The biggest asset in the acquisition of World Championship Wrestling wasnt the company and all intellectual billet that went with it rather it was the motion-picture show tapeline depository program library it possessed. The WWE went on to acquire the video tape libraries of other defunct promotions give care the AWA, ECW, and Jim Crockett Promotions. collect a majority of the wrestling video tape library in existence gave the WWE a competitive advantage. Linda McMahon has publicly express that the video library is a lead growth project for the company.The library of video footage allowed them to test the waters of an on demand channel featuring all of the standard material. At her press conference on August 23, 2004, Linda McMahon said that the WWE 24/7 On Demand ser vice is being counted on to provide the company a strong source of relocus in the future . The exciting news for fans of the WWE is that they have so much footage that only a portion of what they have now has been digitalized (November 4, 2010 World Wrestling Entertainment, Inc). When Vince McMahon and Linda McMahon heady to buy out all other wrestling corporations they joined the sport under their cause whack and logo and gained all monetary compensations. When Linda McMahon decided to start WWE On Demand 24/7, the WWE, Inc. struck gold by making wrestling fit-bodied to be seen overseas via cable networks. This globalized the following of WWE fans. Now merchandise created done the umpteen make waters such(prenominal) as music, merchandise, movies, pay per views and live events, and video tapes or DVDs could be sold anywhere in the world and be profited from WWE, Inc. , their suppliers, creators and merchandisers.WWE stool have a show in any of these countries and have a sold out venue and also be wel tell apartd into these poorer countries with ease up arms because of the job availability WWE created for them. WWE also sent venues overseas to support our military personnel, who were percentage in the Iraq war, and this also set up an stirred empathy type connection with some of WWEs followers. Because the WWE, Inc. is such a huge corporate conglomerate it is made up of an gigantic board of directors and an independent entertain stock mission. Vincent Kennedy McMahon is the chairwoman and the CEO of the WWE, Inc. The board is consists of mutual family members and dog comparable friends.George Barrios is the headspring Financial Officer and oversees the WWEs pecuniary, bill and investor relations, strategies and their activities. Jim Connelly is the Senior misdeed chairperson of Consumer Products and oversees the WWEs global licensing, home diversion and book and magazine publishings. Kevin Dunn is the executive director wrong pres ident of television productions and manages a state of the art television studio apartment with 140 wrestlers and he also sits on the Board of Directors. Donna Goldsmith is the Chief in operation(p) Officer, sits on the Board of Directors and is part of the Chief executive Committee for the WWE.Brian Kalinowski is the Executive Vice chairwoman of all global digital media initiatives through web and mobile interactive technologies, content production and electronic commerce. thaumaturgy Laurinitis is Executive Vice President of natural endowment relations and kindles all wrestlers appearances outside the venues. Stephanie McMahon is the Executive Vice President of Creative ontogeny and Operations. Stephanie McMahon oversees the yeasty process for all television and pay per views as well as directing and producing WWE televised live events.Stephanie also oversees all aspects of other talent management, branding, booking live events, and trade for the WWE, Inc. Stephanie McMahon is also the daughter of CEO and Chairman, Vince McMahon, and has been raised in this industry, including having her own wrestling persona. Andrew Whitaker is the Executive Vice President, International. Andrew is responsible for find out the strategic direction and revenues for the WWE, Inc. outside of the United States for all contrast units. Michelle D. Wilson is the Executive Vice President of Marketing and Integrated mark Initiatives.Michelle oversees the strategies and financing for pay per views, advertising, promotions for the WWE and its wrestlers, look into and human ecology for the company to keep it innovative, all creative services deemed needed for the company to flourish, and maintains and scripts all public and government relations. Michelle also oversees the WWEs integrated sales and sponsorship crease (WWE,Inc Corporate. com). tout ensemble of these people are the geniuses fucking the success of this company. Without any one of them the company would struggl e in that field. These people have served on this committee passim the lifespan of the WWE.There are so many an(prenominal) Vice Presidents and departments because the WWE is a national and international success with their transfer in every means of entertainment, trade and promotions that are possible. Because each of these members has their own venture in the business and independent analyse committee of the board of directors is required to make sure that everything is running smoothly and inside a budget. The independent audit committee consists of at least three directors. These directors can have no ties, directly or indirectly, with any board member, family member, worker, or wrestling persona of the WWE, Inc. o ensure that everything is hold fairly and unprejudiced. With the auditors having no gain or stock in the WWE all audits are accurate and financially sound statements. The audit committee assists the board in overseeing * The accounting and financial reporting practices of the WWE, Inc. * The audits of the WWEs financial statements including the WWEs internal controls and internal auditing functions * The candor and accuracy of the financial statements put out from the WWE, Inc. * The WWEs compliance with legal and regulative requirements (www. wwe,inc. om) The WWEs system of their disclosure controls and system of internal controls regarding finance, accounting, legal compliance and the morality that the management and Board of Directors have established within the company. This company promotes corporate citizenship through many means but consider to call it corporate social certificate of indebtedness instead. WWE has a strong philosophy to give back to the communities and lives that we touch. (WWE, Inc. corporate website page) The WWE carries its corporate citizenship or responsibilities by having a PG rating on all shows and at all venues to promote a family orientated atmosphere for all ages.WWE also is host to numerous chari ties and programs, such as literary programs to help children read, WWE in Your Corner, and WWE also contributes to the military members by hosting shows here and overseas to military members serving our country. WWE also implements types of programs for helping retired, current or want to be wrestlers. It seems here that the WWE does try to relate laws and contributes back to everyone in one form or another. The WWE is so extensive that it is its own United States citizen and has even had members run for senate, like Linda McMahon, and governor, Jesse The Body Ventura.Some win, some lose, no divergent than when a wrestler enters the ring or the WWE trying its hand in the restaurant industry. Linda McMahon stepped eat up as CEO of the WWE, Inc. on September 16, 2009. Linda McMahon officially announced her campaigning to run for the United States Senate for Connecticut. During this time others in office put the WWE, Inc. in the smudge for political tirades over over against Mrs. McMahon and her qualifications. The WWE headquarters is based out of Stamford, Connecticut and this is also where the McMahons live. On November 1, 2010, President Obama and his married woman Michelle visited Stamford, Connecticut and Mrs.Obama paid a visit to the WWE headquarters. After the President left field the WWE, Inc. was told they were under investigation for distributing merchandise or so select polling locations. The Secretary of State for Connecticut, Susan Bysiewcz, say that if anyone turned out to the polls corroding any type of WWE merchandise, including a unsubdivided wrist band that the voters would be told to both remove it, cover it up or to go home and change and come back. The WWE, Inc. took this to federal court and won because at that place is no law on what vestments a voter should wear to vote. (Time Magazine, November 2010).On November 8, 2010 Linda McMahon incapacitated to Richard Blumenthal and says she feels that there was corruption in the delegacy the polls were run. Linda McMahon contributed fifty million dollars to her own campaign in the senate race. Linda McMahon is not termination to return to her position of CEO at WWE, Inc. but plans on running again for a political party in the future. With Linda not returning to WWE, Inc. this leaves Vince McMahon as the lead and now the CEO of WWE, Inc. The community that surrounds WWE, Inc. stands behind the WWE for the majority being that the McMahons contributes too many charitable factors in the community.With the President and his wife visiting Stamford it opened up many economical doors in the community promoting tourism and the trickle effects from the tourism and fame of the situation. No matter what changes the United States goes through in our economy WWE, Inc. still sells out every wrestling venue and close to all merchandise with their logo on it is a top seller and carries laid-back demand for the public. Vince McMahon has received deals with people like Walt Disney to lease his wrestlers, like Duane The Rock Johnson, to star in their movies.Billions of people worldwide have an avid and loyal following of the WWE. The WWE has reached many countries outside the United States through television airing and internet access. Once again WWE is sending a wrestling venue for Christmas to our troops to show their dedication and gratitude to the men and women serving our country. This will be the source Christmas though that the WWE will take it to the troops in the United States instead of fleeting to Iraq (www. wrestlezone. com). WWE, Inc. has gotten the four factors of the marketing mix down to a acquisition and the in good order marketing team behind them to do so effectively.The market researchers for WWE seem to be passing into utilizing environmental scanning as well. The marketing researchers have studied all the factors, such as global, technological, social cultural, and economic. WWE, Inc. really has no competitive factors to study at the moment, because there is no other competition right now therefore, WWE dominates the industry. It seems everything that the WWE has its logo on is in mass market production throughout the world. The WWE may have started out as niche marketing but it apace grew into a mass frenzy. The WWE logo and name brand is now worldwide.Vince McMahon and his marketing research team are genius. They have unquestionably done their market segmentations to a science and have even made merchandise available for the poor to be able to purchase their products. The demographic segmentation is study before the WWE even enters an agreement to add up their show to that arena. Everywhere they have a show it is a sellout every time. With the WWE, Inc. furcation into television, music, movie theaters, magazines, clothing, internet, and other merchandise they have extensively covered every means of technology to appeal to audiences and consumers.World Wrestling Entertainment, Inc. is act to conducting its business fairly, honestly and in conformance with law. All officers, directors and other employees (collectively, including outside directors in their capacity as WWE directors, referred to herein as employees) should read this Code of Business withdraw carefully. This Code is not meant to be all inclusive, and in many cases, employees will be required to sign additional citation forms that they have read and understand mixed Company policies. www. wwe,inc. com) WWE, Inc is more extensive than what I thought it would be. This corporation is a citizen in itself that started as a small business and evolved into a worldwide corporation. I do not think that Vince McMahon ever imagined the take off and demand his company would acquire. Vince McMahon was unused enough to hire tech and business savvy individuals to help ensure that he stayed on top of the game. Without his Vice Presidents in each area, this ompany would not have been able to overtake the wrestling marke t and start out into every form of marketing, selling, skilful areas, and merchandising that the WWE has done. This corporation is definitely one of the best in the world. Everything it touches, besides the restaurant venue, has turned to complete profit. REFERENCES www. wrestlezone. com retrieved 5/31/12 www. wwe,inc. com retrieved 5/31/12 www. wwe,inc. com/corporate retrieved 5/31/2012 November 4, 2010 World Wrestling Entertainment, Inc. magazine Time Magazine, November 2010 http//graphjam. memebase. com/vote/page/1184/ retrieved 5/31/12